For B2B SaaS founders who have outgrown founder-led marketing

I find the channel worth scaling. Then I build it.

Most pre-Series A companies are running three channels at 30% capacity. I audit what you have, identify where the real traction signal is, and take one channel to full capacity with the metrics your board will ask about in your next raise.

How I Work

I don't run campaigns. I build Systems.

Most founders I talk to are running four things at once and none of them are working at full capacity. I do not add a fifth. I audit what exists, cut what is not producing a signal, and build one channel until it is generating predictable pipeline. Every engagement starts with the same three questions: Who is your real ICP? Where are the biggest leaks in your funnel? What does a qualified lead actually cost you today?

What I Do?

Three ways I engage.

Demand Generation

Demand Generation

Full-funnel acquisition built around one channel at a time. Paid media, SEO, and outbound sequenced by where your ICP actually has signal. No spray-and-pray.

Revenue Operations

GEO Strategy

When a buyer asks ChatGPT or Perplexity who the best solution in your category is, your brand should be the answer. Most of your competitors are not thinking about this yet.

Growth Leadership

Fractional CMO

Senior marketing leadership without the full-time hire. I own strategy, channel decisions, team accountability, and board-level reporting.

Roadmap

What happens after kick-off?

01

Diagnosis and Immersion

I audit your ICP, current acquisition channels, tech stack, and pipeline data. I map where traction actually exists and where you are spending without a signal.

Output

A prioritized channel map and a clear picture of where your CAC is actually coming from.

02

Strategy and Architecture

I design the demand engine. One primary channel selected and built to full capacity. Messaging, targeting, automation, and attribution all documented in a single playbook.

Output

A 90-day channel playbook your team can execute without me in every meeting.

03

Execution and Optimization

I run the first campaigns, monitor performance daily, and cut what is not working. I do not wait for a monthly report to make decisions.

Output

Measurable pipeline movement within 60 days.

04

Scale and Systematization

I document what works into repeatable processes and hand it off to your team. The goal is a marketing function that does not depend on me to run.

Output

Full documentation, playbooks, and a trained internal team or vetted vendor setup.

Roadmap

About

Execution first. Led by strategy.

I founded my first company at age 24 after a corporate promise was broken. That decision taught me everything about ownership, responsibility, and what it takes to build something real.

In 15 years I’ve built teams of 30+ people, managed over $30M in pipeline, served as CMO for consumer brands, and today I lead enterprise demand generation for an American B2B company — I do not consult from a whiteboard. I have run the same plays I recommend.

lucas jardim about

Insights & Playbooks

Revenue engine builders read this.

The B2B Demand Generation Tactics

The B2B Demand Generation Tactics Your Team Keeps Skipping Because They Do Not Scale

Why Most LinkedIn Outreach Strategies

How to Build a LinkedIn Outreach Strategy That B2B Executives Actually Respond To

One Conversation Changes Everything

Ready for a demand engine that actually works.

30-minute strategy call. No presentation. No forms. A straightforward conversation about your pipeline and what’s holding back your growth.